It is challenging for a non-profit to survive the tough economic times, just like any business organization. It is a time when the regular donors begin to back out, and new donors are difficult to find. However, the key is to maintain focus on the goals, and sail through the recession by sticking to the basics. Here are some of the things that successful nonprofits are doing to sail through the tough times: Persisting with fund-raising efforts Pulling back from fund-raising efforts is not the answer to the recession. Just as smart business organizations continue to make marketing efforts in…

The website of your nonprofit organization is at the center of your online marketing strategy. Therefore, it deserves the maximum effort to create a great, user-friendly website that works 24-7-365 to fulfill the goals of your nonprofit. Here are 10 must-have features that can make a successful nonprofit website: 1. User Registration User Registration is an excellent feature for your non-profit website. It enables serious visitors to establish a long-term connection with your website. The serious users provide you the basic necessary information that identifies them. That allows you to give…

90 Days to Better Website Ranking eBook Congratulations on taking the step to search engine optimization and internet marketing for your website! Many of the tools contained in the eBook are what top SEO firms use to market your site to your target customers. This eBook not only promotes your website with each task you do, it will teach you WHY you are doing it and HOW it will help in the long run. Using this WorkBook The majority of the tasks in this eBook will require an internet connection to do. Links have been provided for you for supplemental information and directly to the source…

In the market for a new Website? Be sure your webmaster follows these standards The W3C, short for World Wide Web Consortium, is a body of global experts that develops protocols and guidelines for uniformity in web standards. In its 15th year now, the W3C works with full time staff, industry experts and other member organizations with the singular goal of web interoperability, i.e., most hardware or software that is developed for the web are required to be compatible with one another. Since the organization functions in a non-proprietary manner, the standards and guidelines are open to all…